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Sugru
Based in
London, England, United Kingdom
DIY, E-Commerce
B2C
The team behind Sugru, the mouldable glue that makes fixing and making easy and fun. Do-ers of the world, it's time to get excited.
Acquired
-
Dates
Launch
1 January 2004
Closure
21 May 2018
Duration (months)
14 years, 4 months
Failure
Reason
Sold out to German adhesives specialists Tesa for a knock-down price of £7.6 million. That’s almost £25.4 million less than it told investors it was worth when they backed it on Crowdcube.
Submitted Failure Story
Failure categories
Crowdfunding Issues
Business model
Founders and team
Investment
Number of investors
4
Investors
Crowdcube, LocalGlobe, Medra Capital, Antipodean Adventures
Accelerator program
-
Acquisition status
Acquired by Tesa for £7,600,000
Acquisition date
21 May 2018
Employee count
101-250
Founders
Jane Dhulchaointigh, Roger Ashby
Founders Twitter
Funding
Total funding
£9,100,000
Number of funding rounds
4
Funding round(s) amount(s)
Equity Crowdfunding - £3,548,820, Seed - uknown amount, Debt Financing - £4,000,000, Equity Crowdfunding - £1,597,460
Last funding
£9,100,000
Last funding date
12 May 2017
Last funding type
Equity Crowdfunding
Funding Status
M&A
Online
Website
Public synopsis
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