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Blippar
Based in
London, England, United Kingdom
Advertising, Artificial Intelligence, Augmented Reality, Computer Vision, Image Recognition, Marketing, Software
B2B
Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision.
Acquired
-
Dates
Launch
17 August 2011
Closure
18 December 2018
Duration (months)
7 years, 4 months
Failure
Reason
Reports suggest that the startup was burning through roughly $3 million per month after being in the business over six years, and constant pivots in business strategy had rocked investor and employee faith in the company.
Submitted Failure Story
Failure categories
Burn rate
Lack of Focus
Founders and team
Investment
Number of investors
3
Investors
Qualcomm Ventures, Khazanah Nasional, Candy Capital
Accelerator program
-
Acquisition status
Acquired by Candy Capital for undisclosed amount
Acquisition date
23 January 2019
Employee count
101-250
Founders
Ambarish Mitra, Jessica Butcher, Omar Tayeb, Steve Spencer
Founders Twitter
Funding
Total funding
$131,700,000
Number of funding rounds
4
Funding round(s) amount(s)
Series E - $37,000,000, Series C - $45,000,000, Series D - £35,300,000, Seed - uknown amount
Last funding
$131,700,000
Last funding date
18 September 2018
Last funding type
Series E
Funding Status
M&A
Online
Website
Public synopsis
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