Kitchit was a popular service and people appreciated the fact that the experience the company brought them by allowing them to have tasty food at their own house and still being able to entertain guest instead of being busy in the kitchen. The on-demand food market was already very competitive and they had to compete with other food providers in the same market including Chef'd Up, ChefSurfing, VanChefs and Hire A Cheft. Even well-funded ventures in this sector had tried making a profitable long-term business but failed. Kitchit changed business strategy a couple of times but was not able to make enough profit margin to sustain its operating costs.‍