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Lookery
Based in
San Francisco, California, United States
Advertising, Marketing, Social Network
B2C
Enable social networks to distribute data as targeting info
Acquired
-
Dates
Launch
1 August 2007
Closure
1 August 2009
Duration (months)
2 years
Failure
Reason
Dependant on another platform
Submitted Failure Story
Failure categories
Poor product
Competition
Founders and team
Investment
Number of investors
22
Investors
CRV, Betaworks, Marc Benioff, Reid Hoffman, Roger Ehrenberg, Attractor Investment Management, Allen Morgan, LaunchBox Digital, Geoff Judge, Maurice Werdegar, Saul Klein, Robin Klein, Jonathan Miller, Andy Payne, Brian Shin, Reed Hundt, Jeff Stewart, Tom Cole, Ted Dintersmith, Ravi Mhatre, HT Ventures, Nana Shin
Accelerator program
-
Acquisition status
Acquired by Adknowledge
Acquisition date
6 November 2008
Employee count
1-10
Founders
David Cancel, Rex Dixon, Todd Sawicki
Founders Twitter
Funding
Total funding
$3,200,000
Number of funding rounds
2
Funding round(s) amount(s)
Series A - $2,250,000, Seed - $900,000
Last funding
$3,200,000
Last funding date
4 September 2008
Last funding type
Series A
Funding Status
M&A
Online
Website
Public synopsis
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